Shade 7 Publishing – Crowdfunding Campaign – Marketing

I was contacted by Shade 7 to help in marketing their crowdfunding campaign for a children’s pop-up book that was being launched in February of 2014.

When I was contacted by the organiser, the campaign had just under 15 days to go and they were on the £20,000 mark (with the final target being £40,000).

We needed to double what we already had in a very short amount of time. I spent a day with the Founder and we had strategy meetings to determine best courses of action.

I managed the entirety of the social campaign whilst she worked on securing large scale backers. My work involved marketing/ business strategy, some design as well as editorial work (with copywriting and proofing). I was also responsible for the community management element in the campaign during those 15 days.

At the end of the campaign, they managed to reach their target (and surpass it by a few hundred pounds too).

You can find out more about the campaign here.



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